Introducing our secret weapon – the global brand activator

Posted by Momentum Instore on 24 April 2017

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Momentum Instore’s team of Global Brand Activators recently went instore at Boots across the UK to boost the look and feel of the retail giant’s own brand cosmetics, including Seventeen and Soap and Glory, through revitalising the total instore customer experience. 

The project involved completing 200 visits to Boots stores over a nine week programme to increase on-shelf availability of products, ensure tester availability, clean and check the compliance of all displays and work closely with the Boots team – using the latest in Momentum’s reporting technology – to perform a planogram check, as well as implementing any new parts for the display.

Bespoke service for global brands

The Momentum Instore Global Brand Activator team is the first step in providing a solution to any issue, responding quickly to requests for display maintenance. Backed by Momentum’s years of expertise working with global brands across Europe, these expert teams offer a completely bespoke service to suit a retailer’s unique needs, carried out quickly and unobtrusively. Specialist training is provided to all maintenance teams throughout a programme, to ensure consistent results are delivered on time, regardless of the scope and complexity of a retailer’s goals. This is supported by a dedicated project management team, offering reporting and client communication to ensure that the project is delivered to perfection the first time round.

Ensuring success of a project of this scale depends on our trademark attention to detail, meticulous planning and advanced team training to bring everyone up to speed before the start.

Backed by the latest technology

Designed to address the traditionally costly and inconsistent nature of store maintenance, Retail Response allows retailers and brands to log maintenance requests in real time, using app technology. Retail Response ensures that all maintenance requests will be actioned within just 24 hours. The software provides a part ordering service alongside the ability to book an installation engineer at the swipe of a screen, ensuring a seamless end to end process and a reliably well-presented store display.

Full visibility of all work carried out is provided through monthly, annual or real-time reports, meaning retailers have full control of their spending and a handle on displays or stores that may require additional attention.

Proactive approach for brand success

Momentum Instore’s proactive approach to brand activation and instore maintenance ensures consistently smooth project implementation and, critically, a right first time delivery.


An Installation Case Study

Working with the retail institution that is Boots, Momentum Instore delivered a high volume installation campaign which aimed to make the shopping experience a more pleasurable one.

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