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Tis the season! The number of Christmas shopping days left are dwindling, television is full of festive adverts and towns across the country are bedazzled with festive illuminations and sparkly decorations.
Christmas 2016 is well and truly underway, and this year there are some fantastic festive installations across the UK’s best-loved high street retailers. Here are just a few of the Momentum Instore team’s favourites:
As with many Christmas campaigns, this year clothing retailer Ted Baker has centred its festive installations on one North Pole resident – a polar bear, or ‘the North Pole Dancer’. Creating fun and eye-catching installations, the Ted Baker team have displayed their polar bear scratching against a candy cane striped pole, utilising the hashtag #UpToScratch with taglines such as ‘He’s Itching For Christmas’.
At its flagship Oxford Street store, for 2016 the department store has based its festive installation on its much-loved Christmas advert and its central character ‘Buster the Boxer’. John Lewis has recreated the magic of the TV advert in its window display, which sees hedgehogs, foxes and badgers cosied up underground with their Christmas gifts while Buster stands above them on the snowy garden lawn. The woodland creatures’ underground den is packed full of products from the John Lewis gift range and the installation ties together the entire festive campaign.
[Image: Vision On]
The iconic London department store has followed a traditional route for 2016, choosing to create a festive installation based on the classic ballet The Nutcracker. Each window of the mock-Tudor building on Great Marlborough and Regent Street depicts a different scene from the Christmas ballet, featuring carved wooden ballerinas and toy soldiers. In a surprising move, Liberty has chosen not to display any products in its Christmas installation, instead surrounding figures from The Nutcracker with gifts wrapped in the iconic Liberty print.
[Image: Global Blue]
Selfridges’ food hall is renowned as the go-to gift destination for hordes of Christmas shoppers, and its installations are always attention-grabbing and captivating. This year, the Momentum Instore team particularly likes the Vimto gifting stand. The Vimto factory is packed full of Vimto-flavoured delights, from the brand’s classic drink to sweets and gift sets.
Every year retailers up their game to create bigger, better and more exciting installations that spread Christmas cheer and bring their campaigns to life. 2016 has been a great year for festive installations, and the Momentum Instore team can’t wait to see what our favourite high-street retailers will do next year!