When you walk into a department store, the bright lights on the beauty stands showing beautiful people are guaranteed to catch the eye of a passing by customer. To keep things fresh, it’s important that those lightboxes are updated regularly with new imagery and fresh product photography.
For Bare Minerals, we surveyed 230 stores to see which graphics they already had in stores across the UK, then proceeded to update them with the new, up-to-date brand message and marketing. By doing this, we are keeping the brand relevant, and a fast turnaround means that the message is consistent across the whole brand.