Boots’ self-selection cosmetics furniture was once ahead of the curve, but over time, it lost its sparkle. Outdated stands were impacting the shopping experience and store operations. It was time for a transformation, one that would refresh the look, improve functionality, and elevate the in-store beauty journey.
Creating the Perfect Look
Starting with an in-depth kit assessment in Poland, we refined design elements and ran a 10-store trial to identify potential challenges. From this, we developed a comprehensive survey with 140 key questions to ensure a seamless rollout. Every detail was considered to perfect the process before the full launch.
Flawless Execution
To bring the new vision to life, our warehouse team meticulously picked, packed, and prepped all components for three dedicated installation partners. The full rollout saw 15,886 units installed across 1,303 Boots stores throughout the UK. Electricians, merchandisers, and installers worked to remove outdated stands, replace them with sleek new displays, and ensure everything was perfectly merchandised ready for customers to explore the next day.
Keeping Boots in the Know
Transparency and real-time updates were key. Boots stayed in the loop via Insite, our intuitive reporting platform. Any unexpected challenges? Our project managers were on hand via a dedicated helpdesk, ensuring quick resolutions and a smooth experience from start to finish.
Tech-Driven Perfection
Insite, our estate management system, was a game-changer. Acting as a shared project management hub, it provided live updates, tracked progress, and ensured every stakeholder had visibility. With its powerful reporting tools, Boots had complete confidence that the project was executed flawlessly, on time, and on-brand.
The Final Glow-Up
The result? A refreshed, modernised in-store beauty experience that enhances customer engagement and supports Boots’ position as a leader in the beauty retail space. With updated stands, improved navigation, and a seamless shopping experience, Boots is now glowing brighter than ever.
