When you stroll into a department store, the bright lights on the beauty stands showcasing stunning visuals are sure to catch your eye. To keep things fresh, it’s crucial that those lightboxes are regularly updated with new imagery and fresh product photography.

Getting the Inside Scoop
For Bare Minerals, we surveyed 230 stores across the UK to see which graphics they already had. This extensive survey helped us understand the current state of their in-store marketing and pinpoint areas that needed a refresh.

Updating with Style
After gathering all the necessary data, we got to work updating the stores with the new, up-to-date brand message and marketing materials. This meant replacing old graphics with fresh, vibrant imagery that perfectly aligns with Bare Minerals’ branding.

Keeping the Brand Consistent
By doing this, we’re keeping the brand relevant, and a quick turnaround ensures that the message is consistent across the whole brand. This consistency is key to maintaining a strong brand identity and making sure customers have a cohesive experience no matter which store they visit.

The Impact of Our Efforts
Our work has not only boosted the visual appeal of Bare Minerals’ in-store displays but also reinforced their brand message. The updated lightboxes and product photography have significantly impacted customer engagement, drawing more attention to the beauty stands and ultimately driving sales.

Wrapping It Up
In conclusion, our collaboration with Bare Minerals highlights the importance of regular updates and consistency in in-store marketing. By staying on top of their branding and ensuring that their message is always fresh and relevant, we’ve helped Bare Minerals maintain their position as a leading beauty brand in the UK.