Summer 2021 marked the completion of a major in-store update programme for two of the world’s leading beauty brands, Max Factor and Rimmel. After delays caused by Covid-19, the time had come to refresh the in-store experience, and the scale of the task ahead was significant.

Reimagining Beauty
Over three weeks, we completed 4,889 beauty stand updates, which included resequencing, reconfiguring, and remerchandising to align with the brands’ updated planograms. The project was large-scale, with over 100 dedicated team members working across stores nationwide, ensuring that the updates were executed seamlessly and on schedule.

Every Detail Covered
While in-store, we went above and beyond to report on the condition of every unit. From broken or missing parts to lighting, cleanliness, and drawer functionality, we gathered and provided our client with valuable, in-depth insights into the state of their entire estate. This data was enriched by a searchable gallery of 100,091 photos, offering Max Factor and Rimmel real-time visibility of their in-store assets.

Real-Time Results
Our team’s attention to detail and commitment to excellence meant that no challenge went unaddressed. With real time updates and continuous communication, Max Factor and Rimmel had full transparency throughout the entire process. From start to finish, we ensured that each beauty stand update met the highest standards, contributing to a refined and rejuvenated beauty experience for customers.

A Transformed Beauty Landscape
The outcome was an elevated in-store beauty experience that empowers customers to engage with Max Factor and Rimmel in new and exciting ways. With refreshed displays and an improved store environment, both brands now shine brighter, ready to deliver an unforgettable shopping experience.