In a world where Netflix, NOW TV, and Disney+ reign supreme, Tesco saw the writing on the wall for entertainment products like CDs and DVDs. To stay ahead of the curve and maximise shareholder value, they decided to transform their store space. Instead of sticking with General Merchandise, they sub-let the space to trendy retailers, boosting profitability.

Our Role in the Transformation
We kicked things off with a comprehensive General Merchandise space survey, gathering extensive data on the current allocation for entertainment, cards, news/magazines, and home electronics. Tesco aimed to understand the specifics of each category to lay the groundwork for a space reduction programme.

Implementation and Results
Armed with data, Tesco store planners devised new layouts, incorporating multiple changes and updating aisle signage to ensure a seamless customer journey. Post-implementation, we identified further in-store actions. Our efficient reporting and communication mechanisms led to the fewest revisits among all installation partners.

The Impact of Our Transformation
Tesco’s innovative approach to repurposing store space has proven to be a game-changer. By sub-letting areas to popular retailers, they have not only maximised profitability but also enhanced the shopping experience for their customers. Our meticulous data collection and efficient implementation ensured minimal disruptions and seamless transitions. This project stands as a testament to the power of strategic planning and collaboration in driving business success.