Maximising value from Tesco’s store space

Story by Andrew Boyd_

Maximising value from Tesco’s store space

February 22, 2020

We’re in the age of Netflix, NOW TV and Disney+.

Tesco know that demand for entertainment products such as CDs and DVDs has decreased, and needed to adapt to the changing needs of the customer. To maximise value for their shareholders, they needed to better utilise that space in-store. Sub-letting the space to retailers such as Dorothy Perkins and Vision Express works out more profitable than keeping it to house General Merchandise.

How did we help?

We started with a General Merchandise space survey. This gathered a vast amount of data on the space they currently allocate to departments such as entertainment, cards, news/magazines and home electronics. Tesco ultimately wanted to ascertain detail of each category within their stores, to form a foundation for the implementation of a space reduction program.

From the data gathered, Tesco store planners decided how they were going to repurpose the space.

Onto implementation. The new plans involved multiple changes to store layout, which were carried out alongside updates to aisle signage, keeping the customer journey clear in-store. After implementation, we highlighted any further actions in-store.

Our reporting and communication mechanisms proved extremely successful as we had the least revisits out of all 3 installation partners, with only 12 snagging revisits compared to over 100 from other partners.

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Terms & conditions

Our cookies help us:

Momentum Instore Limited (referred to in this document as “we” or the “Company”) is committed to protecting the privacy and security of your personal information.

This privacy policy includes privacy notices and describes how we collect, use and store personal information about you, when you visit our website “https://www.momentuminstore.com”, in accordance with applicable data protection laws and the EU General Data Protection Regulation (EU 2016/679) (GDPR).

This privacy policy does not form part of any contract to provide or procure services.

The Company is a “data controller”. This means that we are responsible for deciding how we hold and use personal information about you.

It is important that you read this policy, together with any other privacy notice we may provide on specific occasions when we are collecting or processing personal information about you, so that you are aware of how and why we are using such information.

Contact details

The Company’s contact details are:

Momentum Instore Limited, Pinewood Court, Larkwood Way, Tytherington Business Park, Tytherington, Macclesfield. Cheshire SK10 2XG.
01625 569 200

(Registered in England under Company Number 2875057

Data privacy manager

The Data Privacy Manager’s role is to inform & advise on data protection and GDPR, monitor compliance within the organisation, cooperate & liaise with the ICO and be the point of contact for data subjects.

If you have any questions or queries regarding this policy please direct these to our Data Privacy Manager at GDPR@momentuminstore.com.

Changes to This Privacy Policy and your duty to inform us of changes

This Privacy Policy is effective as of 23/05/18 and is in accordance with the new EU ‘General Data Protection Regulations’ (GDPR). It will remain in effect except with respect to any changes in its provisions in the future, which will be in effect immediately after being posted on this page.

We reserve the right to update or change our Privacy Policy at any time and you should check this Privacy Policy periodically. Your continued use of the Service after we post any modifications to the Privacy Policy on this page will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy.

If we make any material changes to this Privacy Policy, we will notify you either through the email address you have provided us, or by placing a prominent notice on our website.

The Data we Collect About You

While browsing our website we don’t capture any personally identifiable information that can be used to contact or identify you unless you:

Complete the form on the ‘Contact Us’ page.
Choose to download any of our eBooks/reports by completing the associated ‘eBook download’ form.

All form data is securely stored on a dedicated page provided by our website developer, Optiva. From there your data can be accessed and downloaded by our sales & marketing team and stored in our CRM software, which may then be used for marketing purposes. In completing either of the forms you will have been asked to ‘consent’ to your data being used for this purpose. Personally identifiable information may include, but is not limited to your name, company & email address.

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together follows:

Data Type	Description	Website
Identity Data	Includes first name, last name, username or similar identifier, title, gender & social media links.
Contact Data	Includes company billing address, delivery/store/branch address(s), email address and telephone numbers.
Financial Data	Includes company bank account details and spend.
Transaction Data	Includes details about payments to and from you or your organisation or business and other details of products and services you or your organisation or business have purchased from us (clients), or we have purchased from you (suppliers).
Technical Data	Includes your login data (time, date, number of logins etc.) you use to access our systems.
Profile Data	Includes your system username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.
Usage Data	Includes information about how you use our website, products and services (clients) and how we use your products and services (suppliers).
Marketing and Communications Data	Includes your preferences in receiving marketing from us and your communication preferences.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

Processing purposes and legal bases

Where you have completed one of the two forms on our website you will have been asked to ‘consent’ to your data being used for marketing purposes. You have the option to ‘opt out’ at any point by contacting us and asking for your personal data records to be deleted.

Purpose / Activity	Type of data	Lawful basis for processing, including basis of legitimate interest
CRM System/Database: To keep you informed of our services for business-to business marketing in relation to prospects where we aren’t currently engaged in a contract with you or your company and for existing clients who may be interested in additional services	(a) Identity (b) Contact (c) Marketing and Communications Data	Necessary for our legitimate interests (to promote our products/services and grow our business) Where you are a sole trader, it is necessary to perform our contract with you Note that where we are required by applicable data protection laws to obtain your consent to contact you for marketing, we will also obtain such consent from you in the manner required by data such protection laws.

Cookies & Location Data

Cookies are files with small amount of data, which may include an anonymous unique identifier. Cookies are sent to your web browser from a web server and stored on your computers device’s hard drive.

Our website uses only ‘Strictly necessary cookies’ and ‘Google analytics’ “cookies” for statistical purposes. On visiting our website for the first time a popup will appear asking you to accept our ‘cookie policy’. No personal identifiable information is associated with this cookie data which includes data such as number of unique visitors, time of visit, pages visited, device type used, referral source, country of origin. For further details see Google’s privacy policy and our own cookie policy on our website.

Change of purpose

We will only use your personal information for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we need to use your personal information for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal information without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

Access to data

In order for the Company to carry out the points listed above (under “How we use your personal data”), some of your information will be shared internally on a need to know basis. This includes with members of serval different departments including:

Sales & Marketing
Installation and Merchandising project teams
IT
Finance

Third parties

We will share your personal information with third parties where required by law, where it is necessary to administer the working relationship with you or where we have another legitimate interest in doing so.
We also share your data with third parties that process data on our behalf, in connection with outsourced system provision. For example, your personal data may be shared with:

Optiva – Our website developer and hosting provider.
Governmental and regulatory bodies such as HMRC & the Information Commissioners Office.
Other organisations and businesses who provide services to us such as backup and server hosting providers, IT software and maintenance providers and suppliers of other back office functions.
Other entities in our group as part of our regular reporting activities on company performance, in the context of a business reorganisation or group restructuring exercise or possible sale or restructuring of the business (but will only do so under strict conditions of confidentiality and as permitted by GDPR)
We require all third parties to respect the security of your data and to treat it in accordance with the law.

Third parties will only process your personal information on our instructions and where they have agreed to treat the information confidentially and to keep it secure.

We will not transfer your data to countries outside the European Economic Area without your further explicit consent.

Data Security & Data Breach Notification

We treat the security of your data with the utmost importance. We have internal policies and controls in place to ensure that your data is not lost, accidentally destroyed, misused or disclosed, and is not accessed in an unauthorized way. The ability to access data is restricted to employees, agents, contractors and other third parties who have a business need to know. Some of the key measures in place to ensure this include:

The ability to access data is restricted on a need to know basis. Active Directory (“AD”) security groups are used to permission sensitive server data and Access Control Groups are used on our extranets.
SSL certificates are used on all our sites as standard, to ensure data in transit is encrypted
Sophos End Point Protection software protects all employee PCs\Laptops
Server based data sits behind a WatchGuard M370 firewall with IDP & an active subscription
“AD” policy is that all user account lockout automatically after 3 failed password attempts. Accounts can only be unlocked by a member of the IT team. Network passwords have to be at least 8 characters in length and contain at least one uppercase character and a number. These expire every 30 days.
All laptops and mobile devices are encrypted and the use of non-encrypted removable storage media is prohibited (via a Sophos Device Control policy)
A clean desk policy is in place

Where we engage third parties to process personal data on its behalf, they do so on the basis of written instructions, are under a duty of confidentiality and are obliged to implement appropriate technical and organisational measures to ensure the security of data.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Data Retention Periods

We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. Details of retention periods for different aspects of your personal information are available in our retention policy which information is available by request from our Data Privacy Manager (please send an email to gdpr@momentuminstore.com). To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

In some circumstances, we may anonymise your personal information so that it can no longer be associated with you, in which case we may use such information without further notice to you.

Once no longer have dealings with you (because for example you are no longer a client or supplier), we will retain and securely destroy your personal information in accordance with our data retention policy or applicable laws and regulations.
The Company may need to keep certain information to respond to and defend against legal claims for up to 6 years. We will review your personal data regularly during any retention period to ensure that it is still needed, is accurate and not excessive. Your personal information will be kept securely and in any event destroyed after 6 years (unless required by law to be maintained for longer).

Your Legal Rights

As a data subject, under certain circumstances, you have a number of rights under data protection laws in relation to your personal data:

Request access – You can access and obtain a copy of your data on request (commonly known as a “data subject access request”). This enables you to receive a copy of the personal information we hold about you and to check that we are lawfully processing it.
Correction – You can require us to change incorrect or incomplete data we hold about you. This enables you to have any incomplete or inaccurate information we hold about you corrected.
Erasure – You can require us to delete or stop processing your personal data, for example where the data is no longer necessary for the purposes of processing. You also have the right to ask us to delete or remove your personal information where you have exercised your right to object to processing (see below).
Object to processing – You can object to the processing of your personal data where the organisation is relying on its legitimate interests (or those of a Third Party) as the legal ground for processing;
Request the restriction of processing – You can request the restriction of processing. This enables you to ask us to suspend the processing of personal information about you, for example if you want us to establish its accuracy or the reason for processing it;
Transfer request – You can request the transfer of your personal information to another party;

DATA SUBJECT ACCESS REQUESTS

All data subject access requests from individuals to view their data being held by Momentum Instore should be addressed to GDPR@momentuminstore.com. The Company will firstly ask you to complete a Subject Data Access Request form for the purposes of properly verifying the identity of the individual making the request, ensuring it is lawful for us to provide the individual with the requested information and to understand specifically what data is being requested. The Company will then supply the electronic information requested within 1 month from the date of request for standard information requests. More complex information requests may take up to 3 months.

If you want to review, verify, correct or request erasure of your personal information, object to the processing of your personal data, or request that we transfer a copy of your personal information to another party, please contact the Data Protection Officer in writing at GDPR@momentuminstore.com.

RIGHT TO BE FORGOTTON

The Company recognises an individual’s “Right to be forgotten”, and such requests should be sent to GDPR@momentuminstore.com.

RIGHT TO COMPLAIN

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

NO FEE USUALLY REQUIRED

You will not have to pay a fee to access your personal information (or to exercise any of the other rights). However, we may charge a reasonable fee if your request for access is clearly unfounded or excessive. Alternatively, we may refuse to comply with the request in such circumstances.

RIGHT TO WITHDRAW CONSENT

In the circumstances where you may have provided your consent to the collection, processing and transfer of your personal information for a specific purpose, you have the right to withdraw your consent for that specific processing at any time. To withdraw your consent, please contact the Data Protection Officer at GDPR@momentuminstore.com. Once we have received notification that you have withdrawn your consent, we will no longer process your information for the purpose or purposes you originally agreed to, unless we have another legitimate basis for doing so in law.

Glossary / Terms

GDPR – General Data Protection Regulation is a legal framework that sets guidelines for the collection and processing of personal information of individuals within the European Union (EU). … GDPR is effective across the EU on May 25, 2018.

Data Controller – a person who (either alone or jointly or in common with other persons) determines the purposes for which and the manner in which any personal data are, or are to be, processed.

Data Subjects – means an individual who is the subject of personal data. In other words, the data subject is the individual whom particular personal data is about. The Act does not count as a data subject an individual who has died or who cannot be identified or distinguished from others.

Lawful bases for data processing – The lawful bases we use for processing data, as set out in Article 6 of the GDPR are:

Consent: the data subject has given clear consent for you to process their personal data for a specific purpose.
Contract: the processing is necessary for a contract we have with the individual, or because they have asked you to take specific steps before entering into a contract.
Legitimate interests: the processing is necessary for your legitimate interests of the legitimate interests of one of a 3rd party (unless there is a good reason to protect the individual’s personal data which overrides those legitimate interests).
Legal obligation: the processing is necessary to comply with the controller’s legal obligations.
Public interest: Where processing is needed in the public interest or for official purposes.

ICO – Information Commissioner’s Office (https://ico.org.uk). The UK’s independent authority set up to uphold information rights in the public interest, promoting openness by public bodies and data privacy for individuals.

Prospect (Sales Lead) – Potential customer or client qualified on the basis or their buying authority, financial capacity, and willingness to buy. The personal data of multiple data subjects may be held by us relating to a single customer or client.

Client – Customer or client for whom we are contractually engaged to provide and deliver a service(s) or have done work for in the past and are likely to do work for in the future. Multiple data subjects may be held by us relating to a single active customer or client.

Supplier (Vendor) – A person or company that provides goods &/or services to Momentum Instore. The personal data of multiple data subjects may be held by us relating to a single supplier.

Insite – Our Client reporting and Estate management portal, hosted and developed by or 3rd party partner, Emphasys.

ERP – Our Enterprise resource planning tool delivering integrated core business processes.

CRM – Our Customer relationship management tool used to store and analyse prospect and client data subjects and relationships.

AD – Active Directory (“AD”) is a Microsoft technology that allows networks administrators to manage users, computers and other devices on a network. It is a primary feature of Windows Server, an operating system that runs both local and Internet-based servers.

Other Privacy Policies

Momentum Instore Ltd – Contractor Privacy Policy

Momentum Instore Ltd – Worker Privacy Policy

Momentum Instore Ltd – Job Applicant Privacy Policy

Momentum Instore Ltd – Employee Privacy Policy

Momentum Instore Ltd – Prospects, Clients & Suppliers Privacy Policy

Momentum Instore Ltd – InTouch App Privacy Policy

Momentum Instore Ltd – InSite App Privacy Policy

Anti-Slavery Policy

Introduction

Momentum Instore operates a zero-tolerance approach to Modern Slavery and we are dedicated to ensuring it has no place in our business or supply chain. Modern Slavery is a crime as well as a fundamental breach of human rights and may present in different ways such as slavery, servitude, forced and compulsory labour and human trafficking.
This policy applies to all who work or provide services for Momentum Instore in any capacity, including (but not limited to) Directors, employees at all levels, temporary workers, volunteers, interns, sub-contractors, and suppliers.

Responsibility for the Policy

The Board of Directors maintain overall responsibility for compliance with legal responsibility in relation to the Policy and ensuring that all those under its control are compliant.
The Head of Talent and Engagement maintains primary responsibility for implementing this Policy and monitoring its use and effectiveness. Day to day responsibility for queries relating to this Policy is delegated to the Senior HR Advisor.
Managers should ensure that those who report into them are given adequate and regular training on it and the issue of Modern Slavery in supply chains.

Compliance

As an individual, you must ensure that you read, understand, and agree to comply with this Policy.
The prevention, detection, and reporting of Modern Slavery in any part of our business or supply chain is the responsibility of all those who work for Momentum Instore or under our control. You must avoid any activity that may lead to or suggest a breach of this policy.
If you suspect a breach of this Policy has occurred or may occur, or you are unsure whether a particular situation within the supply chain constitutes any form of Modern Slavery you should raise it with your Line Manager or the Talent and Engagement team as a matter of urgency.

Other Policies

There are several other policies to ensure our business is conducted in an ethical and open manner. These include:

Equal Opportunity Policy. This policy covers robust recruitment practices to safeguard against any form of Modern Slavery of Human Trafficking.
Whistle-blowing Policy. Our policy ensure that all employees understand how they can raise concerns
about practices within our business or supply chain without fear of reprisal.
Business Partner Agreements. The agreements with key business partners clearly set out our expectations in relation to Business Practice, Employment, Business Ethics and Health, Safety, and Wellbeing.

Training

Momentum Instore are dedicated to raising awareness of Modern Slavery by providing online training to all employees. This is a demonstration of the commitment to legal requirements under Section 54 of the Modern Slavery Act 2015.
As part of a robust induction process, all new starters are required to complete online training in Modern Slavery, this will be refreshed annually for all staff.

Breaches of this Policy

As stated in the introduction, Momentum Instore maintains a zero-tolerance approach to Modern Slavery, as a result any breaches of this policy may be treated as Gross Misconduct and may result in dismissal without notice. For individuals, organisations and suppliers working on our behalf, a breach may result in the termination of our relationship.

Date of Next Review: June 2023

REV – 00
DATE – April 2022
DESCRIPTION OF AMENDMENT – Original Issue
AUTHORISED BY – H Chriscoli

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Story by Andrew Boyd_