Boots’ once revolutionary self-selection cosmetics furniture had become tired and outdated – it was about time for a complete refresh. The development of new stands would significantly enhance the store environment, give customers a much improved shopping experience and fix current store operational issues.
After the initial kit assessments in Poland, design suggestions were implemented and a successful 10-store trial took place. The trial helped us to understand potential problems that could arise during the main rollout and develop a set of questions for the subsequent surveys. We then went on to create a question set of around 140 questions.
Our warehouse team then picked, packed, and collated all parts for all three installation partners working on the rollout. For the main rollout, 15,886 units were installed across 1,303 Boots stores across the UK.
The installation teams, electricians and merchandisers worked together to dismantle the old stands and build and merchandise the new stands in-store. They left them gleaming, ready for the customers to browse them the next morning.
The Boots team were kept up to date in regard to the project from start to finish through insite, our reporting platform. Then, if there were any issues, our project managers were on call ready to resolve them through the telephone helpdesk.
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Momentum Instore’s estate management system, Insite, was used as a shared project management system for all stakeholders supporting readiness planning and its use in reporting was key to the confidence Boots had that the project was being implemented to plan.