Fenty Beauty is widely known as one of the world’s most inclusive cosmetics brands.
They have taken the lead in the makeup arena with an impressive 40 shades of foundation and 50 shades of concealer, but their mission of being inclusive all-round doesn’t stop there.
Fenty Beauty took to the high street, launching their brand in 32 Boots stores across the UK – increasing their in-store presence and becoming more accessible to UK shoppers.
Fenty Launches into Boots
One of our key remits at Momentum is to help retailers launch brands in-store, and this year we’ve been a key part of one of the most significant new brand roll-outs on the UK High Street.
We’ve been in Boots stores helping to roll out one of the single biggest in-store brand launches in recent memory, introducing iconic singer Rihanna’s cult Fenty Beauty brand to cosmetics counters in 32 Boots stores across the UK’s High Streets, as part of the chain’s ongoing beauty offer re-vamp involving over 20 new brands.
Our teams, consisting of Beauty Brand Specialists, installers, merchandisers and Regional Managers, arrived at Boots stores across the country the night before the big launch.
Working through the night, they made sure that all stands were installed, merchandised and thoroughly cleaned ready for the big reveal the next morning.
In the age of social media…
…it has never been more important to have a partner you can rely on to deliver exceptional displays in-store.
The amount of preparation that goes into a launch of such significance is enormous. It takes meticulous planning and design, collaborations with influencers and beauty bloggers, an impressive marketing campaign and more. To this end, it’s crucial that at the point where customers physically interact with the brand, their expectations are met, if not exceeded.