We’re in the age of Netflix, NOW TV and Disney+.
Tesco know that demand for entertainment products such as CDs and DVDs has decreased, and needed to adapt to the changing needs of the customer. To maximise value for their shareholders, they needed to better utilise that space in-store. Sub-letting the space to retailers such as Dorothy Perkins and Vision Express works out more profitable than keeping it to house General Merchandise.
How did we help?
We started with a General Merchandise space survey. This gathered a vast amount of data on the space they currently allocate to departments such as entertainment, cards, news/magazines and home electronics. Tesco ultimately wanted to ascertain detail of each category within their stores, to form a foundation for the implementation of a space reduction program.
From the data gathered, Tesco store planners decided how they were going to repurpose the space.
Onto implementation. The new plans involved multiple changes to store layout, which were carried out alongside updates to aisle signage, keeping the customer journey clear in-store. After implementation, we highlighted any further actions in-store.
Our reporting and communication mechanisms proved extremely successful as we had the least revisits out of all 3 installation partners, with only 12 snagging revisits compared to over 100 from other partners.